This (50 hours) program aims to prepare the participants with necessary skills and competencies required to perform tasks in the area of digital marketing. The concept of digital marketing is one of the initiative taken by the business professionals in order to cope with various challenges including meeting customers demand and marketing their product effectively and efficiently. Digital marketers use various channels to perform marketing activities such as search engine, email, social media or websites to connect with customers.
Therefore, digital marketing becomes vital for any business, which forces business owners to have business, or brand website where customers can get information about brand or business. Not just a website, digital marketing has multiple strategies and tactics to attract customers, spread awareness about business or brand among customers and gain competitive advantage through innovative digital marketing tools.
Program Courses: Four courses:
-Digital Marketing Fundamentals
-Strategies to Create Digital Contents
- Digital Marketing Tools
- Digital Communication Campaign
- At the end of the program, participants
will be required to submit a final project in which they will design and implement a digital marketing plan for specific products or services and present in the class. Further details and guideline to complete the project will be provided throughout the training session.
PROFESSIONAL MEMBERSHIP Member of the Society for Human Resource Management (SHRM), USA, from 2013 up to date. Chartered Institute of Personnel Development (CIPD), UK. Cambridge International College, UK. RESEARCH INTEREST: Strategic Management, HRM, Marketing Management, Organizational Behaviour, HRD , HRP, Quality Management ,Small Business Management, International Business Management , Business Ethics, Project Management, Compensation & Benefits Management.
PROFESSIONAL MEMBERSHIP Member of the Society for Human Resource Management (SHRM), USA, from 2013 up to date. Chartered Institute of Personnel Development (CIPD), UK. Cambridge International College, UK. RESEARCH INTEREST: Strategic Management, HRM, Marketing Management, Organizational Behaviour, HRD , HRP, Quality Management ,Small Business Management, International Business Management , Business Ethics, Project Management, Compensation & Benefits Management.
- PhD in management, University of Bradford , 2004
- Master’s in Research MRes, University of Bradford, 1998
- MBA, Colorado State University, 1994
- Bsc., in Management Information Systems, King Faisal University, 1991
PROFESSIONAL MEMBERSHIP Member of International Society for Development and Sustainability (ISDS). 2014 Member of Human Resource Industry Malaysia Since 2014. RESEARCH INTEREST: Human Resource Management, Internationalization, E-learning, Training and Development, Organizational Behavior, Supply Chain Management, Islamic Tourism.
